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Low Adoption of B2B MarTech and AI According to bvik Study
The recent study by the Bundesverband Industriekommunikation e.V. (bvik) not only reveals current trends in B2B marketing but also takes a look at emerging opportunities and challenges in the field of B2B MarTech and marketing AI. The results of the study indicate that B2B companies are increasingly relying on marketing technologies (MarTech) to enhance their…
